April 7th, 2008

Imagine a simple question: how does business blogging work, and a complicated answer article: business blogging works like this, and let’s work forward from there. I always try to answer the most common blog questions within a business framing, but when it comes to tech and integration, though I do my very best, it’s honestly just about anybody’s best guess.

Can you describe your introduction to blogging, how you became interested in it, and how has it impacted you personally? I first heard about blogging in about 2001 and dismissed it as another tool for people who didn’t want to learn HTML. A year or so later I realized the significance of blogging and blogging software, but it took me a few more years still to understand the coming tidal wave of impact it was going to have.

Blogging was soon going to allow for the original vision of Web2.0 to manifest, at which time absolutely anyone would become able to easily get a website on the Web, and even make a serious ass of the business.

Blogs and the blogging phenomenon forced me to rethink my whole approach to web design as a web professional. The general ease of blogs, content management systems and other such effortless content formatting tools where the future of web design, but they served us long-timers a terrible disservice. Many of us spent thousands, if not tens of thousands, to set up our elaborate, interactive sites. The next year, technology changed without us, and the same thing could be done for the low thousands of dollars, as it can now.

Today, blogs offer a great way to connect with your audience/client base in a informal and personal manner. These days, traditional hard-sell tactics of marketing are quickly becoming dated … now businesses have to engage with the audience.

Just as a programmer can get away with wearing jeans to work, blogs allow companies to communicate with the public in a less formal context. Sorry about the in-your-face aspect of it, but with the discount prices at the soft drink machine, us tech guys shouldn’t be too bitter about it.

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