Thursday, January 22nd, 2009

How to optimize your site:

For most small businesses there are a few simple rules that you need to know and follow to help with your search engine optimization:

1. Have a good understanding of your offering

2. Know what your unique selling position is

3. Know your competition

4. Understand the resources that are available to help your campaign

5. Learn good SEO practices

To help identify your core offering it is a good idea to work on an elevator pitch for your company. How would you explain your company and your core offering if you had 20 seconds to do so. Generate a two sentence pitch that explains who you are and what your company does.

Pathway Solutions, Inc. is an outsource network infrastructure and web development company. We specialize in helping small business with planning and implementing their technology needs from networks, computers, phones, printers, workflow and online web presence.

Now that you have a good elevator pitch this can be used as a start for your keywords, page descriptions and submitting your site to the search engines.

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Monday, January 5th, 2009

SEO What is it?

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym “SEO” can also refer to “search engine optimization,”. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Black and White Search Engine Optimization

SEO techniques can be classified into two broad categories:

White hat techniques that search engines recommend as part of good design. White hats tend to produce results that last a long time.

Black hat those techniques of which search engines do not approve. Black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

The Core of white hat SEO is fairly simple:

· Understand how your site pages are viewed by the search engines.

· Design your site for human visitors first and optimize the pages for Search Engines 2^nd.

· Know your key words that are effective in search results

· Customize the tags for each page to be unique to the content that you have on that page

· Do not be overly aggressive with SEO techniques such as keyword stuffing, and hidden text

· Create new content for your site and optimize that content for the search engines

SEO Basic Training Part 3 of 4

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