February 22nd, 2009

Site Layout and Design:

When you have your site designed there are several ways to have a site built. With the technology for pages always changing you want to be flexible on how you can update your site. Do not get locked into a design that you have to depend on someone else to change a sentence or make a correction.

Here is a quick overview of the design process that Pathway Solutions uses to design each site.

Separate the functions:

· Content:
The content of your site is stored in a MySQL data base and is accessible by you through the Content Management System (CMS) anytime you want to access the content for each page of your site.

· Structure:
The structure of your site is separate for the content and display of your site. The structure is related to how your site is designed from the ground up. This typically includes the components used to make up your site.

o PHP

o MySQL

o Flash

o Cascade Style Sheets

· Display

This is how your site looks to everyone and is uniquely developed for each of Pathway Solutions clients.

· SEO

The Customized Content Management System (CMS) system that we have developed over the years allows for each page to be Search Engine Friendly and allow you to control the content and Search Engine information that is presented.

SEO Conclusion

With each client having a different set of SEO needs it is our goal to give you the knowledge and power to be able to optimize your site using the tool provided. Search Engine optimization is not a science but an art. You are in control of your business and you know what other advertising works for you.

Listen to your customers to find out the best search terms to use. What are the questions that you are getting over the phone, when you make sales calls, or in your email in box. These are the questions that you should be addressing in the content of your site.

No company that specializes in SEO knows as much about your company as you do. So it is up to you to educate yourself on the basics of Search Engine Optimization so you can see the results of your efforts. Take advantage of the tools that you probably already have in hand to optimize your site.

Pathway Solutions has worked hard to bring you the tools to help optimize your site and we are working hard to bring you the communication and education on how to use those tools. No matter if you have a site designed by Pathway Solution or if you have developed your own site, knowing more about SEO techniques and tips is going to help you ask your developer and marking team better questions.

Good luck with your SEO progress and I hope that this little article has helped.

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